mercredi 10 juin 2015

Podcast Analytics - Suggestions?

Hi all! Relatively inexperienced podcaster here, but big audio nerd and very capable with editing/recording.

I recently started working for a nonprofit with a fledgling podcast - only 3 episodes and currently hosted on soundcloud. I've been assigned to do some "reviving" of the podcast; maybe not content-wise, but specifically in terms of setting it up for the best possible analytics options. As it is, I've signed up for Feedburner and have a free account on Blubrry. I've also checked out Soundcloud pro as an option; tempting, but I don't know that it's what we're looking for. Given that we're a non-profit, a free service would be very much preferred.

So, I'd like to ask your suggestions. These are the specific data points we'd like to see:

- Subscribers/downloads of content as well as "abstracts" of these data; for example, did someone listen and not subscribe? Did someone download and subscribe?
- Going off of downloads - we'd like to know who's downloading our RSS link and (if possible) what client they are feeding it into. Our current idea on this topic is to use bit.ly, but that only gives us numbers and sources rather than where the files are headed.
- The general data of plays, downloads, reach, etc., but perhaps not "estimated" as feedburner seems to be.

I'd love to hear your thoughts, thank you all in advance! I appreciate your expertise!


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